Protesters outside Majora Carter’s homeowners’ meeting next door to her Boogie Down Grind Cafe.

“Majora Carter, we won’t let you sell us out! If you try to gentrify, we will come and chase you out!” cried jocular protesters on the evening of September 6 near her coffee shop, the Boogie Down Grind Cafe on Hunts Point Avenue. The group of about 25 Bronx residents and activists had converged outside Carter’s meeting for the Hunts Point/Longwood Homeowner Land Trust Working Group to protest its emphasis on private ownership.

Take Back the Bronx, an organization that advocates community control of the borough, marched down Hunts Point Avenue around 6:30 p.m. Thursday night to confront a meeting that Carter, a controversial urban revitalization strategist in Hunts Point, was hosting for local homeowners to talk with developers about wealth creation and protection.

The clash erupted over Carter’s Hunts Point/Longwood Homeowner Land Trust Working Group, which bills itself as “an avenue for local homeowners and aspiring homeowners within the community to strengthen their ability and resources to reinvest and support local wealth creation.” Invited speakers included non-profit lenders, who shared opportunities with attendees for low-interest loans to purchase a home.

“Not a majority, but a pivotal minority are in a position to purchase a home,” said James Chase, the Vice President of marketing for the Majora Carter Group and Carter’s husband. “To me, it’s a tragedy that so little has been done to maintain home ownership, especially among minority homeowners.” According to the Department of City Planning, only 6.8 percent of Hunts Point residents own their homes. The rest are renters.

By contrast, Take Back the Bronx advocates for Community Land Trusts. “CLTs for the people!” chanted protesters outside Carter’s meeting. Community Land Trusts act as publicly owned land. “CLTs give the people a say in how public resources are used and how their neighborhoods are developed,” according to the New York City Community Land Initiative.

“As far as I can tell, they do not allow for personal wealth creation,” said Chase of Community Land Trusts.

South Bronx Unite, an organization allied with Take Back the Bronx, wrote a statement of support prior to the protest.  The group argued that decisions about who owns land and housing should include everyone in the community, particularly the poor, the homeless, or the soon-to-be homeless. “They are not served by the private market or for profit developers,” the statement said.

Carter often employs the term “self-gentrification” when speaking about development in the Bronx, meaning that residents should want to improve their own neighborhoods. “Majora stresses talent retention as a way to economically diversify,” said Chase.

“Our community should feel proud that a woman like her has taken it to the next level and the next step,” said José Gálvez, social impact strategist and consultant with the Majora Carter Group and PhD candidate in Public and Urban Policy at the New School. “And that she’s not selfish enough that she wants to keep it for herself but that she wants to help her community do the same.”  

Protesters hold signs accusing Carter of displacement.

Critics believe that Hunts Point needs housing more than it needs a coffee shop. “I’m a business owner, and I’m happy that she is one. But don’t ever say I wanna bring a business before you bring a building,” says Larissma Jacobs, owner of Larissma Jacobs Daycare in Hunts Point. Hunts Point residents have named affordable housing as their most pressing concern for the last three years, according to the Department of City Planning.

Carter has also argued that residents against development are stuck in a mindset of poverty. “People with ill hearts are putting in the hearts of young kids, a really bad mindset so they cannot escape from the cycle of poverty mindset,” said Gálvez. Some residents have taken offense to the statement, which echoes former longtime New York Senator Daniel Patrick Moynihan’s infamous argument about a stultifying culture of poverty within black families and communities. “Actually, Bronx culture is about fighting poverty,” said Shellyne Rodriguez, an organizer of the protest.

Once a hero of the South Bronx, many residents feel that Carter has abandoned her beliefs. Carter started Sustainable South Bronx in 2001, an environmental non-profit that undertook many successful initiatives like the opening of Riverside Park and the co-founding of the Bronx River Alliance. She won a MacArthur “Genius” Fellowship in 2005 for her efforts. In 2008, she left Sustainable South Bronx and opened the Majora Carter Group, a consulting firm located in Hunts Point.

In 2012, FreshDirect hired Carter to aid their move to the Bronx. Their facilities opened in Port Morris in July of 2018 with the support of Bronx borough president Rubén Díaz, Jr. despite community backlash. Those who fought FreshDirect’s move argue that their trucks pollute neighborhoods already suffering from exorbitantly high asthma rates.

Carter’s Boogie Down Grind Cafe was littered with flyers that protesters handed out depicting her as a carnival-like figure with snakes on her head. The flyers read “Majora Carter the Sellout of Hunts Point.”

Outside the Hunts Point Landowners meeting on Thursday night, protesters held a banner that read, “Majora Carter $ell$ the Bronx Out! One coffee at a time!” Carter’s staff donned shirts that read “if Majora Carter is a sell out then so am I.” They yelled back at protesters, “nothing but love.”

Protesters pressed signs against the large glass windows where the landowner’s meeting was taking place. Carter largely ignored the protest, but at one point turned around and blew kisses to the demonstrators outside the window, while mouthing “this is my ‘hood” and shrugging.

According to Chase, he and Carter make a habit of inviting those who protest against her to sit down and talk. “We say, hey it looks like there might be some confusion and we want to listen to you and we want to tell you what we’re doing so there cannot be this animosity,” said Chase. “We all live in the South Bronx so it’s not hard to get together, we even built a cafe. Coffee’s on us. Or we’ll meet in a neutral space.”

Chase admits, however, “we may be a little tone deaf in that a lot of people probably are experiencing pressure, they’re fearful they feel it’s unjust, all of those things are valid.”

“We want her to know that if she’s not for us, she’s against us,” said Monica Flores, a photojournalist and activist.

This article was written with additional reporting by Lucas Manfield.