The Bronx Ink

At Majora Carter’s Boogie Down Grind Cafe in Hunts Point, customers can order coffee with oat milk, and drink it by a window bordered by music-themed wallpaper and newsprint, all while listening to the ‘00s R&B they grew up on. There are books and magazines for free on a shelf next to a mess of posters on the wall advertising dating apps and homeowner help. 

Carter may have created a space at her coffee shop for people to work, connect and learn, but the nonprofit advocate-turned-developer from Hunts Point wants other Bronx natives to stay and invest in their community too. 

For Carter, young people don’t see themselves as having any opportunities in the Bronx. Instead, they measure their success by how far away they get away from their neighborhoods, she said.

“That is really sad, that folks just don’t see themselves investing — not just financially but emotionally — in their own neighborhood. And that brings the brain drain,” Carter said.

Carter is a real estate developer and consultant who works to create opportunities in development that retain talent. Her coffee shop, for example, offers “the type of experience we used to have to leave the Bronx to experience,” according to the cafe’s website. 

Boogie Down Grind Cafe is Carter’s most illustrative example of her work to combat the brain drain — she said she took every single dollar after tax from her consulting work and brought it back to invest in her community. But Carter also said creating the Hunts Point Riverside Park and advocating for environmental justice as the executive director for Sustainable South Bronx had made Hunts Point a place worth staying.

“I believe in the promise of America, that everyone has a right to prosperity and happiness for him or herself,” Carter said. “The way that low-status communities are set up —  it absolutely deprives them of their right to do that.”

Carter doesn’t have the data to support her claim that people are leaving the Bronx — that’s according to her husband James Chase who is also vice president of marketing of the Majora Carter Group LLC.

“When Majora speaks at area high schools (as well as similar communities around America) and asks student groups “who intends to go to college?” nearly every hand goes up,” Chase said in an email. “Her standard follow up is, “If, after college, you’re recruited for a high paying job, will you return here?” and every time, almost zero hands go up.”

Carter said her theory of a brain drain comes from what she’s noticed, anecdotally.

“I’ve been all over this country and even in Europe and found people from the Bronx who left,” Carter said.

Carter wants young people in the Bronx to reinvest in their communities and make their homes a place worth staying. Her group is looking into investment strategies that have been proven to create more opportunity. But after all, she said this is still a capitalist country, so young people are going to need to have some money to do so.

But some Bronx residents just don’t have the capability to invest. 

The Bronx population is growing steadily at 26% since 1980 — faster than the citywide growth rate of 22%, according to a report from the New York Comptroller’s Office. Most of that growth has come from people making less than $50,000, according to a report from the Regional Plan Association. 

What’s more, 29% of residents earn salaries below the NYCgov Poverty Measure of $33,562,  according to the Bronx Community District 2 profile. That measure, compared to the official U.S. poverty measure, accounts for the higher cost of housing in New York City, according to the Mayor’s Office for Economic Opportunity website.

Bronx residents are at the highest risk of housing displacement in New York City, according to the Regional Plan Association. The report said 71% of census areas in the Bronx are in danger of being displaced.

All of this adds up to a different picture  — not one of brain drain — but of displacement, said  Maria Torres, president and chief operating officer of The Point Community Development Corporation, a nonprofit dedicated to youth development and economic revitalization. 

Young people aren’t leaving the Bronx because they’re “too good to be here,” but because they just can’t afford to live in some parts of the Bronx anymore, Torres said.

“This shouldn’t just be a place you just want to run away from,” Torres said. “If we’ve done our jobs right, the kids have an affinity for where they live — they have a pride in this area.”

The Bronx is no different than any area that is struggling with school systems, unemployment and student debt, Torres said. But this doesn’t lead young people to leave — it keeps them close to a home that is far more affordable than any other part of the city.

Development may excite people who have lived through the worst of times in the Bronx, but Torres also said development speculation from outside investors will be the driving force behind people’s departures since affordability in the community will decrease. Strengthening the industry in Hunts Point to make sure people are getting quality jobs and keeping housing affordable keeps displacement at bay, she said.

Carter also said predatory speculators profit by pushing poor people out, but she still feels strongly that combatting the brain drain can create a stable, income-diverse community.

In terms of economic growth, Hunts Point saw 23% of private-sector job increases in the borough and had the most businesses of any neighborhood in the Bronx. Significant job increases were reported in wholesale and retail, trade, social assistance, business services and transportation, according to the Comptroller’s report.

The Point collaborates with community groups, young people and the city to determine what the community actually needs to not only retain talent — but avoid displacement and economic hardship.

“They’re just misguided,” Torres said about people labeling the issue a brain drain. “I hope it [development] plays out in such a way that the people don’t get hurt, the community doesn’t get hurt and lose really good people and things like that because of economics.”

Carter advocates for community ownership too, but she said strictly advocating for affordable housing is not going to cut it. She said academia, media, the government and philanthropy dictate one way to “be noble,” and that if you don’t adhere to their strategy you’re deemed inauthentic.

“We can all be right,” Carter said. “I’m not saying they’re wrong. And I think that lots of folks can try a lot of different strategies — this is the one that we’ve chosen.”

“Majora Carter, we won’t let you sell us out! If you try to gentrify, we will come and chase you out!” cried jocular protesters on the evening of September 6 near her coffee shop, the Boogie Down Grind Cafe on Hunts Point Avenue. The group of about 25 Bronx residents and activists had converged outside Carter’s meeting for the Hunts Point/Longwood Homeowner Land Trust Working Group to protest its emphasis on private ownership.

Take Back the Bronx, an organization that advocates community control of the borough, marched down Hunts Point Avenue around 6:30 p.m. Thursday night to confront a meeting that Carter, a controversial urban revitalization strategist in Hunts Point, was hosting for local homeowners to talk with developers about wealth creation and protection.

The clash erupted over Carter’s Hunts Point/Longwood Homeowner Land Trust Working Group, which bills itself as “an avenue for local homeowners and aspiring homeowners within the community to strengthen their ability and resources to reinvest and support local wealth creation.” Invited speakers included non-profit lenders, who shared opportunities with attendees for low-interest loans to purchase a home.

“Not a majority, but a pivotal minority are in a position to purchase a home,” said James Chase, the Vice President of marketing for the Majora Carter Group and Carter’s husband. “To me, it’s a tragedy that so little has been done to maintain home ownership, especially among minority homeowners.” According to the Department of City Planning, only 6.8 percent of Hunts Point residents own their homes. The rest are renters.

By contrast, Take Back the Bronx advocates for Community Land Trusts. “CLTs for the people!” chanted protesters outside Carter’s meeting. Community Land Trusts act as publicly owned land. “CLTs give the people a say in how public resources are used and how their neighborhoods are developed,” according to the New York City Community Land Initiative.

“As far as I can tell, they do not allow for personal wealth creation,” said Chase of Community Land Trusts.

South Bronx Unite, an organization allied with Take Back the Bronx, wrote a statement of support prior to the protest.  The group argued that decisions about who owns land and housing should include everyone in the community, particularly the poor, the homeless, or the soon-to-be homeless. “They are not served by the private market or for profit developers,” the statement said.

Carter often employs the term “self-gentrification” when speaking about development in the Bronx, meaning that residents should want to improve their own neighborhoods. “Majora stresses talent retention as a way to economically diversify,” said Chase.

“Our community should feel proud that a woman like her has taken it to the next level and the next step,” said José Gálvez, social impact strategist and consultant with the Majora Carter Group and PhD candidate in Public and Urban Policy at the New School. “And that she’s not selfish enough that she wants to keep it for herself but that she wants to help her community do the same.”  

Critics believe that Hunts Point needs housing more than it needs a coffee shop. “I’m a business owner, and I’m happy that she is one. But don’t ever say I wanna bring a business before you bring a building,” says Larissma Jacobs, owner of Larissma Jacobs Daycare in Hunts Point. Hunts Point residents have named affordable housing as their most pressing concern for the last three years, according to the Department of City Planning.

Carter has also argued that residents against development are stuck in a mindset of poverty. “People with ill hearts are putting in the hearts of young kids, a really bad mindset so they cannot escape from the cycle of poverty mindset,” said Gálvez. Some residents have taken offense to the statement, which echoes former longtime New York Senator Daniel Patrick Moynihan’s infamous argument about a stultifying culture of poverty within black families and communities. “Actually, Bronx culture is about fighting poverty,” said Shellyne Rodriguez, an organizer of the protest.

Once a hero of the South Bronx, many residents feel that Carter has abandoned her beliefs. Carter started Sustainable South Bronx in 2001, an environmental non-profit that undertook many successful initiatives like the opening of Riverside Park and the co-founding of the Bronx River Alliance. She won a MacArthur “Genius” Fellowship in 2005 for her efforts. In 2008, she left Sustainable South Bronx and opened the Majora Carter Group, a consulting firm located in Hunts Point.

In 2012, FreshDirect hired Carter to aid their move to the Bronx. Their facilities opened in Port Morris in July of 2018 with the support of Bronx borough president Rubén Díaz, Jr. despite community backlash. Those who fought FreshDirect’s move argue that their trucks pollute neighborhoods already suffering from exorbitantly high asthma rates.

Carter’s Boogie Down Grind Cafe was littered with flyers that protesters handed out depicting her as a carnival-like figure with snakes on her head. The flyers read “Majora Carter the Sellout of Hunts Point.”

Outside the Hunts Point Landowners meeting on Thursday night, protesters held a banner that read, “Majora Carter $ell$ the Bronx Out! One coffee at a time!” Carter’s staff donned shirts that read “if Majora Carter is a sell out then so am I.” They yelled back at protesters, “nothing but love.”

Protesters pressed signs against the large glass windows where the landowner’s meeting was taking place. Carter largely ignored the protest, but at one point turned around and blew kisses to the demonstrators outside the window, while mouthing “this is my ‘hood” and shrugging.

According to Chase, he and Carter make a habit of inviting those who protest against her to sit down and talk. “We say, hey it looks like there might be some confusion and we want to listen to you and we want to tell you what we’re doing so there cannot be this animosity,” said Chase. “We all live in the South Bronx so it’s not hard to get together, we even built a cafe. Coffee’s on us. Or we’ll meet in a neutral space.”

Chase admits, however, “we may be a little tone deaf in that a lot of people probably are experiencing pressure, they’re fearful they feel it’s unjust, all of those things are valid.”

“We want her to know that if she’s not for us, she’s against us,” said Monica Flores, a photojournalist and activist.

This article was written with additional reporting by Lucas Manfield.